Client Procter & Gamble Timeline Apr 2018
My Role Large Display Design, Print Collateral & Toolkit Design
Team Creative Director: Jess Benoit Art Director: Linlin Yang Copy Writer: Callie Smith
Challenge
Launch the Day 1 brand amongst P&G recruiters during a ½ day event.
Plan & Purpose
- Celebrate the brand
- Present collateral
- Inform & Support
- Have fun
Solution
- Interactive learning stations
- New booths
- Printed materials
- Onsite partnering
