Client Procter & Gamble Timeline Feb 2018
My Role Visual Design, Web Design
Team Creative Director: Jess Benoit Art Director: Linlin Yang Copy Writer: Callie Smith
Challenge
- Bring 40 custom sites together in one global site with integrated local (market) content.
- Redesign the site to align with their new Day 1 branding.
- Leverage Talent Community feature.
- Market to experienced hire audience for the first time.
Design Process
- Site map
- Wireframe
Results
- 2018 WebAward - Outstanding Website
- Apr 1, 2018 – Aug 28, 2018: 3,755,385 sessions (57% increase); 2,719,337 users (78% increase); 7,753,935 page views (20% increase); 1,062,309 apply clicks (79% increase)
